Client: Mondelēz International
Solution: Open Exhibitor / Closed Exhibitor
Type of equipment: Counter Exhibitor
Process: Plastic Injection
What have we done: Design, Engineering and Production
Mondelez was searching for a supplier with high production capacity that could support its trade marketing strategy, which was based on expanding the coverage of Halls and Trident brands at points of sale, in a short period of time and with an adequate price.
The goal was to cover 350,000 physical points, with the distribution of 12 displays per point of sale within one year.
Our challenge then was to develop a cost-oriented design solution that was transparent to highlight the stackable product with horizontal/vertical exposure and that could achieve scalable production without the risk of recall.
In addition, we should consider the possibility of activating the display in checkouts in the way of a ride.
Fábrica de Ideias developed a solution 100% injected in translucent plastic, in monobloc format, ready to be activated, and with design oriented to cost.
The open and closed exhibitor was thinking to meet the company’s candy, gum and chocolate categories at the trade counters, so that it would adapt to the spaces and bring visibility to products.
With an initial production capacity of 16,000 displays per day, Fábrica de Ideias, leader in injected solutions for POS, delivered over 4,200,000 displays to Mondelez, which enabled a great coverage for its brands and a direct return on sales of the products.
Leader of the category of candy and gums, today Mondelez has the largest coverage in terms of products exposure in the market, occupying the counters and checkouts of the main sale points in Brazil.