Scalability: The solution’s ability to become commercially massive. Produced on a large scale, it would need to reach manufacturers, reaching new frontiers and cultures.
Functionality: The equipment should function as a system and meet the needs of manufacturers, retailers and shoppers. Solutions that deliver at all levels exceed expectations.
Adaptability: The ability of the equipment to adjust and expand in order to maximize the use of the space at the point of sale.
Viability: The solution must be executable and have a viable methodology
Once approved, the project would be activated in Brazil, with the possibility of extension to other Latin American countries.