Sustainability - Fábrica de Ideias – Complete merchandising solutions

Is your POS material
sustainable?

Consumers all over the world are more concerned with sustainable actions. They want and hope the brands to be conscious and contribute to sustainable practices in their business models.

How has your brand positioned in this regard?

The current consumer is looking for sustainable, engaged companies!

55% of consumers give preference to brands that are engaged in caring for the environment;
42% of the consumers care a lot about sustainable practices when buying something, while 49% of them care a little;
More than half of the people (54%) always or often prefer brands that are famous for caring for the environment;
65% of the interviewees would stop buying products from a company that polluted the environment.

* Opinion Box Survey. Sustainability: are consumers worried about sustainable actions? Survey conducted in June 2019 – Brazil

Sustainability at the point of sale

Plastics bring undeniable benefits for the society and the economy. However, they are frequently used once only and disposed of improperly, ending up in the streets, landfills, and the ocean, generating a negative impact in our environment.

The world is looking for alternatives that minimize these impacts. The European Union, for example, is already outlining plans to require all packaging in the EU market to be recyclable or reusable by 2030.

Fábrica de Ideias believes that it is possible to use plastic sustainably in the promotional market. We are investing ever more in research and development to find viable alternatives that strengthen the plastic recycling chain and circular economy.

We are pioneers in the development of sustainable displays, manufactured with recycled plastics that, besides protecting the environment, promote the recycling and enhance the brands through a green brand positioning..

ADVANTAGES OF SUSTAINABLE
POS SOLUTIONS:

Strengthens the plastics circular economy and enhances the recycling

Contributes to the preservation of the environment

Generates a high-added-value recycled product to the merchandising chain

Impacts positively the shopper’s perception and adds value to the brand.

Agility in the implementation of the point of sale

Reduction of costs with POS materials

Our sustainable model allows the brands to develop POS materials from their post-consumption or post-industrial waste. See how:

Displays made from recycled PP, PET or PS

Solutions

We are pioneers in the national development and manufacture of injected displays made of recycled materials.

Benefits of injected plastic when compared with metal, wood, and cardboard:

MODULARITY: IT FITS SEVERAL SPACES IN THE POS
EASY, PRACTICAL, QUICK ASSEMBLY
LIGHTWEIGHT
DURABILITY AND RESISTANCE
LOGISTICS OPTIMIZATION

VERSATILITY
INTERCHANGEABLE COMMUNICATION
MULTI-CHANNEL
BEST COST-BENEFIT RATIO
SUPERIOR QUALITY AND EXCELLENT FINISHING

Logistic Optimization

The modular concept of our solutions allows the development of optimal products that are supplied dismantled and can be easily mounted at the point of sale.
Our intelligent logistics make transportation and deliver easier, besides promoting space utilization and freight economy.