Case Sherwin Williams

Cases

Case: Furniture for store
Customer: Sherwin-Williams
Type of equipment: Furniture, Displays
Process: Woodwork, Metal working, Plastic Injection
What we did: Design and architecture project, Engineering,
Production, Warehousing, Transport and Activation

The challenge

Sherwin Williams was looking for a supplier with high productive capacity, who could support its trade marketing strategy, which was based on expanding the coverage of its brands and products through the reseller stores (master resale stores and multi brand stores).

For this to happen, they needed solutions that would guarantee visibility and
suit all Sherwin Williams business formats. In addition, they needed premium materials, resistant and with high durability.

Our challenge then was to develop projects for architecture and store setting, also thinking about the execution and activation of merchandising materials and furniture for Sherwin Williams stores.

The Solution

In order to guarantee the efficiency and quality of our services, we develop fully customized projects, analyzing and meeting the needs of each Sherwin Williams store.

We produce merchandising and furniture solutions using everything from woodworking and metal working processes, to plastic injection, according to the needs of each project, for each store format. In addition, we also carry out the transport, storage and activation of all furniture and other merchandising materials, with the G3F partnership.

Achieved Results

Through a dedicated service and customized projects, we delivered more than 3,322 displays and furniture to Sherwin-Williams throughout the national territory, which made a great coverage for its brands possible, and consequent direct return on product sales. We guarantee the satisfaction of your retail storekeepers with the quality of our materials and compliance with deadlines, delivering a complete solution: from the 3D project to the transport of materials and activation of stores.

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2021-02-16/by Fábrica de Ideias

Case Coca-Cola

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Client: Coca-Cola
Solution: Retail Design
Type of equipment: Full Modular System
Process: Plastic Injection and Metalworking
What have we done: Engineering and Production

Challenge

Coca-Cola aimed to create a modular system of merchandising equipment that would convert shopper into the point of sale by reinventing space inside supermarkets in order to guarantee the brand’s preference in a short and long term. The idea was also to get the shopper’s attention in the right places, providing a unique shopping experience and boosting impulse buying.

To achieve this goal, merchandising pieces should meet the following design requirements:

Modularity: ability to combine elements in various ways in order to meet various objectives.

Durability: ability to provide functionality and visual appearance in trade for several years.

Scalability: The solution’s ability to become commercially massive. Produced on a large scale, it would need to reach manufacturers, reaching new frontiers and cultures.

Functionality: The equipment should function as a system and meet the needs of manufacturers, retailers and shoppers. Solutions that deliver at all levels exceed expectations.

Adaptability: The ability of the equipment to adjust and expand in order to maximize the use of the space at the point of sale.

Viability: The solution must be executable and have a viable methodology

Once approved, the project would be activated in Brazil, with the possibility of extension to other Latin American countries.

Solution

After a competition that involved major players in the market, Fábrica de Ideias was Coca-Cola’s choice to execute the engineering and production of the parts, due to its specialty and technical knowledge in the manufacture of injected and optimized solutions for the POS.

In partnership with Barrows ad agency, responsible for the design and visual identity of the parts, the development of this project was designed to follow the structural and aesthetic premises of Coca-Cola, in the short term.

Together, we created Retail Design, a completely innovative and complete modular POS system. We carry out all necessary tests, develop prototypes and activate all of them over Brazil, as well as Mexico, Costa Rica and Peru.

In total, 53 different equipment configurations were designed, with the launch of 13 solutions at the points of sale.

Results

Meeting all requirements requested by the project, we delivered a premium solution in a short time, which resulted in great attractiveness at the point of sale and excellent market coverage for Coca-Cola.

Through Retail Design, Coca-Cola was able to increase and optimize the overall exposure of its products, generating impulse purchases and increasing products turnover in the trade. In addition, our modular concept facilitated the assembly in POS, pleasing manufacturers and retailers.

In total, we provide thousands of equipment, with more than 1,000 PDVs activated.

Testimony

being the project led by Coca-Cola unit in Brazil and shared throughout Latin America. That’s where we created a multifunctional team and we relied on Fábrica de Ideias expertise from the start, being essential when achieving the planned outcome.”

Jader Almeida – Coca-Cola Brasil

Testimony

“We’ve worked very closely in several projects, but I would like to highlight Retail Design, which was a highly complex project, whose proposal was to customize materials, adapting them to the needs of POS, being the project led by Coca-Cola unit in Brazil and shared throughout Latin America. That’s where we created a multifunctional team and we relied on Fábrica de Ideias expertise from the start, being essential when achieving the planned outcome.”

Jader Almeida – Coca-Cola Brasil

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2018-08-06/by suporte incuca

Case Mondelez

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Client: Mondelēz International
Solution: Open Exhibitor / Closed Exhibitor
Type of equipment: Counter Exhibitor
Process: Plastic Injection
What have we done: Design, Engineering and Production

Challenge

Mondelez was searching for a supplier with high production capacity that could support its trade marketing strategy, which was based on expanding the coverage of Halls and Trident brands at points of sale, in a short period of time and with an adequate price.

The goal was to cover 350,000 physical points, with the distribution of 12 displays per point of sale within one year.

Our challenge then was to develop a cost-oriented design solution that was transparent to highlight the stackable product with horizontal/vertical exposure and that could achieve scalable production without the risk of recall.

In addition, we should consider the possibility of activating the display in checkouts in the way of a ride.

Solution

Fábrica de Ideias developed a solution 100% injected in translucent plastic, in monobloc format, ready to be activated, and with design oriented to cost.

The open and closed exhibitor was thinking to meet the company’s candy, gum and chocolate categories at the trade counters, so that it would adapt to the spaces and bring visibility to products.

Results

With an initial production capacity of 16,000 displays per day, Fábrica de Ideias, leader in injected solutions for POS, delivered over 4,200,000 displays to Mondelez, which enabled a great coverage for its brands and a direct return on sales of the products.

Leader of the category of candy and gums, today Mondelez has the largest coverage in terms of products exposure in the market, occupying the counters and checkouts of the main sale points in Brazil.

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2018-08-06/by suporte incuca

Case Pepsico

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Client: PepsiCo
Solution: Ecological Lego Display
Type of equipment: Floor Stand Unit
Process: Plastic Injection
What have we done: Design, Engineering and Production

Challenge

After the implementation of the National Solid Waste Law in 2010, PepsiCo started a business policy with the Performance with Purpose project, involving a series of actions aimed at delivering sustainable long-term growth, leaving a positive mark on society and the environment.

With this new strategic vision, the company began to worry about the fate of the waste generated in the production and post-consumer stages of its packaging (BOPP and PET), seeking a new use for them.

It was from this that the demand for a display for ELMA CHIPS® products that were made from the BOPP plastic used in the packaging of salty snacks and could be totally recycled appeared.

The packaging of salty snacks, considered to be difficult to recycle waste and considered by the waste collector community as material with no commercial value, should now be changed into an important point of sale tool.

For that, it would be necessary to transform solid waste collection and separation work into a social business, as well as to demystify the use of BOPP and stimulate the recycling of this plastic, since many were unaware of the possibility of reuse of this material.

Solution

A partnership between Fábrica de Ideias, PepsiCo and recycling collectors’ cooperative allowed the development of the first 100% recycled POS display on the planet, which we named of Display Lego.

In addition, to meet the requirements of a complete sustainable solution, we also think of logistics optimization, by creating a modular display that could be disassembled and easily mounted on the POS. This made it possible to reduce the cost of storage and transport (fewer trucks), and also contribute to the reduction of pollutants in the atmosphere.

Results

In 2010, about 20,000 recycled displays were produced. By 2014, more than 144,000 displays were produced.

Since it began supplying PepsiCo, Fábrica de Ideias estimates that it has annually processed around 60 tons of BOPP plastic, equivalent to 10 million packages per year.

This was undoubtedly a pioneering and exclusive project, carried out in partnership with PepsiCo Brasil, which brought great visibility to the brand and its products, earning the highest award in Environmental Sustainability of the Chairman’s Award 2011, one of the most important awards that the company’s world headquarters is dedicated to those who have contributed in an exceptional way to business growth.

In addition to contributing to the environment preservation, removing thousands of packaging from the streets (for each Lego BOPP recycled display, an average of 425 bags of snacks were reused), the program also generated jobs in cooperatives and the participation and engagement of consumers in the packaging recycling process.

Eight years later, our solution is still considered a success and can be found in the main points of sale in the country, such as supermarket checkouts, gas stations, grocery stores and other strategic points of the trade.

To know more, click here: http://www.valor.com.br/arquivo/821585

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2018-08-06/by suporte incuca

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